Privacy Policy
Effective date: 3 June 2025
1 Introduction
K E Coach Travel (“
K E“, “
we“, “
us” or “
our“) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and secure your information when you interact with our website, request a quotation or make a booking. It complies with the General Data Protection Regulation (EU 2016/679) (“GDPR”) and the UK GDPR, as incorporated into UK law by the Data Protection Act 2018.
2 Who we are (Data Controller)
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Business name: K E Coach Travel
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Registered office: Sycamore House, Sutton Quays Business Park, Runcorn, Cheshire, United Kingdom, WA7 3EH
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E‑mail: privacy@kecoachtravel.co.uk
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Telephone: 01782 479887
For data‑protection matters you may contact us at the postal or e‑mail address above.
3 Scope of this Policy
This Policy applies to personal data collected through:
-
kecoachtravel.co.uk (the “Site“), which is served through a European hosting provider; and
- any forms or direct communications that reference this Policy.
It does
not cover third‑party websites that we link to. Those sites operate their own privacy practices.
4 What data we collect
| Category |
Examples |
Source |
| Identity & Contact |
Name, Telephone, Email, Enquiry Details |
You (Via our forms) |
| Journey Details |
Potentially Dates, pick‑up & drop‑off points, passenger numbers, special requirements |
You |
| Technical |
IP address, browser type, operating system, referring pages, time‑zone |
Your device connects to our Server (server logs) |
| Cookies & similar |
Essential session cookies; optional analytics cookies (only if consented) |
Your device |
We do
not intentionally collect special‑category data unless you choose to provide it (e.g. accessibility needs). Please supply such information only when necessary for your booking or call us via telephone for such messaging.
5 How we collect data
-
Directly from you via the form presented on the Site. Submission of that form requires you to tick a checkbox stating: “I consent to the processing of my personal data as outlined in the Privacy Policy.”
-
Automatically via standard server logs and cookie technologies.
6 Lawful bases for processing
| Purpose |
Lawful basis (UK/EU GDPR, Art. 6) |
| Responding to enquiries, preparing quotations |
(b) Pre‑contractual steps at your request |
| Confirming and administering bookings |
(b) Performance of a contract |
| Maintaining business and tax records |
(c) Legal obligation |
| Improving Site stability and security |
(f) Legitimate interests |
| Marketing e‑mails (if any) |
(a) Consent (you may withdraw at any time) |
7 How we use your data
- Provide quotations and answer enquiries.
- Conclude and administer coach‑hire contracts.
- Issue invoices and process payments.
- Maintain internal records and comply with legal obligations.
- Monitor, maintain and improve the security and performance of the Site.
We
do not engage in automated decision‑making or profiling that produces legal or similarly significant effects.
8 Sharing your data
We do
not sell or rent your data. We share it only when necessary:
-
Simply Static Studio (hosting and data‑persistence services) acts as our data processor and stores form submissions on EEA‑based servers.
-
IT & security providers who support our systems (under confidentiality agreements).
-
Public authorities where required by law or to exercise or defend legal claims.
Each recipient is bound by confidentiality and/or data‑processing agreements that meet GDPR standards.
9 International data transfers
Your data is ordinarily stored within the European Economic Area (EEA). If we must transfer it outside the EEA/UK, we will ensure an adequate level of protection—for example by relying on an EU adequacy decision or by executing Standard Contractual Clauses (SCCs).
10 Data retention
| Data category |
Retention period |
| Enquiry data (no booking made) |
18 months from last contact |
| Booking & transaction records |
7 years following the end of the financial year (tax & accounting) |
| Server logs |
12 months |
| Cookies |
As per the cookie’s lifespan (see Cookie Notice) |
We securely delete or anonymise data once the relevant period expires, unless further retention is required to establish, exercise or defend legal claims.
11 Security measures
We implement appropriate technical and organisational measures, including:
- HTTPS/TLS encryption in transit;
- AES‑256 (or stronger) encryption at rest on Simply Static Studio servers;
- Firewalls, intrusion‑detection and regular security patching;
- Role‑based access controls and staff training;
- Regular backups and disaster‑recovery plans.
12 Your rights
Under the UK/EU GDPR you have the right to:
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Access your personal data and receive a copy.
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Rectify inaccurate or incomplete data.
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Erase data (“right to be forgotten”) where grounds apply.
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Restrict processing.
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Data portability in a structured, commonly used format.
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Object to processing based on legitimate interests or direct marketing.
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Withdraw consent at any time, without affecting previous lawful processing.
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Lodge a complaint with your supervisory authority. In the UK this is the Information Commissioner’s Office (ICO) (https://ico.org.uk). If you are in the EU, you may complain to your local Data Protection Authority.
To exercise any of these rights, please contact us using the details in Section 2. We will respond within one calendar month.
13 Children
Our services are intended for adults. We do not knowingly collect data from children under 16. If you believe that a child has provided us with personal data, please contact us and we will delete it.
14 Changes to this Policy
We may update this Policy from time to time. The latest version will always be posted on the Site and the “Effective date” at the top will be updated accordingly. Where changes are material, we will take reasonable steps to notify you.
15 Contact us
If you have questions about this Policy or our data‑protection practices, please contact:
Data Privacy
K E Coach Travel
526 Dividy Rd, Stoke-On-Trent, England, ST2 0AF
privacy@kecoachtravel.co.uk
Tel: 01782 479887
This Privacy Policy was last revised on 3 June 2025.
